What’s It Worth To You?
Lately, I’ve had a whole slew of folks telling me my product is “so much nicer than the one I saw at the big-box store, I’d certainly pay $10 more for this!”
This is flattering, but it is more than $10 more. Often they are disappointed.
But it’s progress. People are at least starting to be able to discern that there is a difference between handmade using quality products and the petroleum-based mass manufactured cheap stuff. We have so long wanted things for “free” that I think I should be glad they think it’s worth paying anything at all!
And then, the other day, I had the tables turned on me. I am so tired of hunting down any particular tool I need in my sewing space that I have finally sat down and sketched out a plan for a storage solution that makes sense for my space and will help me organize – and stay that way! (This may be a magic storage solution. I’ll let you know.) A couple of years ago I was going into my space at the Chase Street Park Warehouses and there was a plumbing truck that was backed up to the loading dock, and I got a good peek inside. It was cleaner than my kitchen. There was a drawer for everything and everything was in its place. All wood and brass and gleaming and just beautiful. I got the name of the carpenter responsible for this bit of wonderful work and the other day I gave him a call. I described what I wanted and he started telling me that he couldn’t make it for me because of the cost! And he never once asked me what I was willing to pay. He automatically assumed that his time was worth more than I thought. Surprised me a little, and made me a little sad. Because, really, at this point I am willing to pay probably what he would consider a lot to have exactly what I want.
How many wonderful artisans and craftspeople have given up making what they love, and at what they excel, because they are tired of defending their costs? Their time, expertise, tool investment. Classes they’ve taken. Prototypes made and tested out. Time spent planning, sketching, measuring, shopping for the right raw materials. This all counts! And if we don’t support it, it’s going to become impossible to get anything that doesn’t come out of the back of the UPS truck in a cardboard box.
I’m not exactly sure how to begin the conversation, but I’d like to call that young man back and somehow get to what he thinks would be a fair price for what I want. We may both be pleasantly surprised.